When inside the new Starbucks store in Amsterdam’s floating flower market, 1 wouldn’t recognize it as belonging to the coffee mega-concept. With a modern day retail design designed by Starbucks’ internal design team, the interiors evoke iconic Amsterdam culture with florals, marble, concrete and wood representing components identified in the industry as properly as the canal houses.
It’s fairly refreshing to see how a international brand is redefining its interior design strategy to be more reflective of the person city where a retailer resides. In this distinct case, the veined green marble and glazed white tiles are identified within the numerous vintage floral shops and homes along the waterway. A white sink by the condiments bar is not only unusual, but in this case becomes a clever thought (coffee dumping any person?) inspired by basins identified in floral shops along the market.
Industrial black-shaded metal pendants illuminate the elongated marble service counter, even though the arrangement of green glass, flower-filled jars behind it creates a charming contrast. A flat-walled glazed case displays a selection of the store’s food and sweets offerings which remain constant with the company’s worldwide retailers.
Distressed wooden tables and chairs are neatly arranged along an opposite wall which reveals rustic brickwork. A rear wall depicts a spotlighted botanical artwork of the coffee plant, and becomes the focal point of this cozy store. The whole interior space is vibrant and cheery, awash in hues of verdant greens and earthy browns producing for an organic visual knowledge.
With a contemporary retail style that strays from the cookie-cutter corporate aesthetic, Starbucks in Amsterdam’s flower industry is a treat for each vacationers and locals alike.(through)