After inside the new Starbucks store in Amsterdam’s floating flower industry, 1 wouldn’t recognize it as belonging to the coffee mega-idea. With a contemporary retail style developed by Starbucks’ internal design group, the interiors evoke iconic Amsterdam culture with florals, marble, concrete and wood representing supplies found in the industry as effectively as the canal houses.
It’s quite refreshing to see how a international brand is redefining its interior design and style strategy to be more reflective of the individual city where a store resides. In this certain case, the veined green marble and glazed white tiles are identified inside the numerous vintage floral shops and homes along the waterway. A white sink by the condiments bar is not only uncommon, but in this case becomes a clever notion (coffee dumping anyone?) inspired by basins identified in floral shops along the industry.
Industrial black-shaded metal pendants illuminate the elongated marble service counter, although the arrangement of green glass, flower-filled jars behind it creates a charming contrast. A flat-walled glazed case displays a choice of the store’s food and sweets offerings which stay constant with the company’s worldwide shops.
Distressed wooden tables and chairs are neatly arranged along an opposite wall which reveals rustic brickwork. A rear wall depicts a spotlighted botanical artwork of the coffee plant, and becomes the focal point of this cozy shop. The complete interior space is bright and cheery, awash in hues of verdant greens and earthy browns making for an organic visual experience.
With a modern retail design that strays from the cookie-cutter corporate aesthetic, Starbucks in Amsterdam’s flower market is a treat for each tourists and locals alike.(through)